Are you able to independently develop a professional existence in the cultural industry? Can you think commercially and get a good position for yourself as a professional artist? Are you able to present yourself convincingly at auditions and job interviews? Is your status relevant and adapted to your activity? Do you know the administrative issues of your activity?


Pre-Production, Production


Project formulation, Project management

Target groups

Artists, Creative and Cultural Professions, Trainers/Coaches


for all sectors, photography, visual and graphic arts, music, webdesign, dance, media, performing arts

Level of experience

for all levels, Beginners, Intermediary, Experienced


Creative and artistic profiles with projects already defined.


The awareness of oneself as an artist, the identification of personal skills and assets, the identification of various potential audiences’ profiles, the geographical scope of the self-entrepreneur’s actions, being creative as a self-entrepreneur by designing a relationship with an audience, the possibilities of the growth and tools that a self-entrepreneur as an individual has to be aware of (technology, communication, legal, accounting, etc.). Adopt a strategy, develop new audience, identify distribution channels and administrative solutions connected to my activity? Identifying skills and assets. Audience: profiles, scope, how to reach out?


  • "I" (as an artist?): Identifying skills & assets
  • The “audience”
  • Profiles
  • Scope (regional, local...)
  • Your "offer": be imaginative.
  • How to reach out? (events, web, workshops, network...)
  • Miscellaneous: Communication (web, print...) - Legal - Accounting - Tools


All notions introduced theoretically are then applied to every participant’s individual project via practical exercices, questions/answers collective and individual sessions.


The artist must understand and identify what is method, product, process & set of skills that s/he encounters everyday in his work. S/he will observe, analyse, define and transcribe the frame of a potential market. S/he will define how his/her skills, knowledge and know-how can be translated in order to be accessible and offered to a potential market.


To be able to change their mindset and create bridges between the artist's point of view and an entrepreneur's point of view.


  • Slide show, flipchart, internet connection, laptop, video projector.
  • Participants are welcome (and encouraged) to bring personal laptop computers with them.


  • Questionnaire to be filled out by the participants (given and collected at the end of the session)
  • Discussion between the participants and the trainers at the begining and at the end of the day.

Support material

Slide show, flipchart, internet connection, laptop, video projector. Participants are welcome (and encouraged) to bring personal laptop computers with them.

Other related recommended resources

evaluation available


3 h


8 to 20

Course language(s)

Français, Italiano, English


Benoit Garet, Giulio Stumpo


Rock’in Faches (RiF), Centro di Creazione e Cultura


Marina Bistolfi, Estelle Vilcot


under the project Routes to Employment


📎 Module PDF (0.11 MB)

Personal curriculum

This Curriculum was developed with funding from the EU programme ERASMUS+ as Strategic Partnership in the field of Vocational Education and Training.
This curriculum reflects only the authors’ views; the European Commission and the ERASMUS+ national agencies are not responsible for any use that may be made of the informations it contains.

Related: Contact

Related: Organisations

Rock’in Faches (RiF)

RiF is based in Lille/France and has been working on local cultural development, sustaining innovative artistic and cultural projects, and organising events since 1990.

Centro di Creazione e Cultura

Centro di Creazione e Cultura (CCC) is a Florence-based association focused on artistic education and creation, aimed at fostering mobility and professional growth of talented emerging artists.