A hammer is used to get the nail in the wood. A chainsaw is used to saw wood. Try to inverse these roles and you will understand how important it is to use the right tool for the right task.


Pre-Production, Post-Production



Target groups

Artists, Creative and Cultural Professions


for all sectors, photography, visual and graphic arts, music, webdesign, dance, media, performing arts

Level of experience

for all levels, Beginners, Intermediary, Experienced


A clearly defined project . It is required that you bring an existing communication tool about your project.


No matter if hand-made or professionally created, the communication tools that you use have to match your goals. Facing the array of availabilities, it is important to know the characteristics of each tool in order to be able to decide which one(s) to use for your project. Its through the tools that you will be able to create a relation with your public. Coherence, complementarity, creativity, contemparity and trust: five concepts that you will learn to develop in your communication method.


  • Audit of one of your communication tools
  • Share best practices and errors to avoid
  • Present available communication tools
  • Creative research around your project


Active methodology, putting the accent on the participants' inputs and giving them the possibility to exchange among peers. Presentation by the trainer as an expert of that field.


  • To know the existing means of communication
  • To understand the benefits, weaknesses and complementarity of the different paper and online media
  • To conceive a coherent communication strategy of your project, objectove and public (cultural marketing)


  • To choose the rights means of communication
  • To be able to communicate in a strategic way




Questionnaire to be filled out by the participants (paper and online versions exist)

Support material

Powerpoint distributed to the participants, Other documents distributed to the participants

Other related recommended resources

  • Our trainings "Communication strategy" and "Talking about one's artistic project" are complementary to this one.
  • Infosheet "How to prepare a presentation file?"
  • evaluation available


7 h


up to 12

Course language(s)

Français, English

Past track experience

since 2014


Jérôme Ramacker




Sophie Ypersiel


under the project Routes to Employment


📎 Module PDF (0.11 MB)

Personal curriculum

This Curriculum was developed with funding from the EU programme ERASMUS+ as Strategic Partnership in the field of Vocational Education and Training.
This curriculum reflects only the authors’ views; the European Commission and the ERASMUS+ national agencies are not responsible for any use that may be made of the informations it contains.

Related: Contact

Related: Organisations


SMart is a non-profit organisation created in Belgium in 1998 which is developing itself in 8 European countries. SMart aims to simplify and support the professional paths of creative and cultural workers. Their principal goal is to help the self-employed to develop their own activities through a secure system.